PAYE.com — IR35 Explainer Films

What We Did.

IR35 is one of those topics most people would rather not think about. PAYE.com asked us to change that.

We built a playful, sculptural world for their brand and took users on a journey through it — following a single ball as it rolls, drops, launches and tumbles its way through the realities of off-payroll working. Across a suite of animated explainer films and supporting digital assets, the ball becomes a stand-in for the viewer: navigating safes, vaults, pipework, gates and "No Exit Fees" velvet ropes that turn abstract tax concepts into something tangible.

The same craft-led 3D language carries through to the website, giving PAYE.com a brand world that feels distinctive, warm, and a long way from the usual finance-sector clichés.